Excellent Swedish Design
(Utmärkt Svensk Form) was a design award handed out by the Swedish Society of Crafts and Design (Svensk Form) 1983-2002
In the early 1980s, the opportunities for designers in Sweden were scarce. Few companies had realized the importance of consulting a designer. The chairman of the designers section of Svensk Form, Hans-Christer Ericson, then presented the idea of a design prize, to be awarded to various professional design organizations and their producers. In 1983 the first jury presented their choice, and after that the prize was handed out every year until 2002. The graphic designers (ABCD, now Sveriges Reklamförbund), the industrial designers (SID), the interior architects (SIR), the craftsmen (KIF), the illustrators (FST) and the textile and fashion designers (STOK) every time chose their representative for the jury. In later years, web design and corporate identity were also awarded. Excellent Swedish Design, with its logo designed by Hans-Christer Ericson, became a huge media success, both in Sweden and abroad.